Niblitz logo

The Voice of Startups Everywhere Else

Shopify Kicks Off 2014 by Going Mobile

shopify mobile

Yesterday Canada-based Shopify announced the launch of Shopify Mobile.

The new app allows merchants to manage their store from their phone. From posting products through the app to completing the sale, the idea is to allow merchants to manage their store from anywhere.

The app isn’t just for small merchants, either. It’s fully integrated with Shopify POS, which allows physical stores to use the service. The new Shopify Mobile will give retailers the ability to modify descriptions and inventory in-store, as well as become a second register on busy days.

“With Shopify Mobile we’ve completely overhauled our popular iOS app and baked in some exciting new features that are going to help you increase sales–right from the palm of your hand,” the company says on its blog. “This is an important step forwards toward creating a commerce platform that enables our merchants to sell their products anywhere, whether it’s online, in the store, or on the go.”

(For those who are interested, the Android app is coming soon.)

Shopify already powers thousands of online stores, allowing merchants access to all the tools they need to design and market their digital storefront. The platform can be used by small at-home businesses or large companies looking to go online. Merchants can choose from a variety of plans, starting at $14/month for someone who is just exploring e-commerce. Some of Shopify’s largest customers include Tesla Motors, Gatorade, and Amnesty International.

This blending of small sellers and big commerce is what makes Shopify such a valuable company. And, investors definitely see the benefits. Last month they announced a $100 million Series C round, which added OMERS Ventures and Insight Venture Partners to previous investors Bessemer Venture Partners, FirstMark Capital, Georgian Partners, and Felicis Ventures.

The growth of mobile is all the buzz, but there hasn’t been much evidence that startups are actually developing for the platform. With startups like Shopify launching big on mobile now, the move from desktop may actually becoming more of a reality.