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Scratch That Surface Off Your Christmas List, Microsoft Hasn’t Learned Squat About Marketing

Microsoft Surface, Microsoft, RIM, Tablet salesOne would think with the incredible loss that Research In Motion (RIM) has experienced over the last three years the other tech giants would take notice. Although Microsoft was the creme de la creme for decades, they’re losing traction faster than you can say the word Blackberry.

Then, last year, there was a glimmer of hope. After a string of failed product launches, less and less people turning to the latest version of Microsoft’s desktop operating system and a failed attempt at breathing life back into Windows CE, Microsoft had something that looked innovative.

The Microsoft Surface tablet, when launched at a press event, that felt reminiscent of numerous events hosted by Steve Jobs for Apple launches, they unveiled the Microsoft Surface tablets. These new tablets were going to signify the convergence between desktop and mobile in an operating system that is supposed to work effortlessly on both traditional computers and mobile.

The problem is, to get that effect people need to actually buy them.

For years on the mobile beat we saw RIM and Microsoft losing market share. To RIM’s benefit though, they stopped producing new smartphones in an effort to funnel all of their strategy on the upcoming Blackberry 10 release and hopefully winning back hardcore, security conscious enterprise and government accounts with highly needed features and sex appeal.

Microsoft on the other hand released a new phone operating system Windows Phone 7 and OEM’s like Samsung, HTC and Nokia, eagerly added Windows Phone’s to their portfolio to take some of the dependence off Android (except for Nokia who have never produced an Android device).

Well advertising firm Chitika has told the tale that confirms what Steve Ballmer has been fearing since the release of the Surface tablet.

Nobody is using them.

In fact, we all know that Apple’s iPad is the reigning leader in the tablet space, with Google’s Android powered Nexus tablets not even edging close. So how does it feel to have to swallow this pill, Google’s Nexus branded tablet family beats the Microsoft Surface family 91% to 13%. Yes, Nexus is kicking Microsoft’s ass.

Microsoft has already seen a drastic down turn in their application/software business. Millions have people have realized that for basic desktop business work, even free alternatives like Google Docs (Drive), are easier to use and gaining popularity. In fact we cringe here when someone sends us a word .doc attachment, how retro is that?

Microsoft continually blows it when it comes to marketing their products to the early adopters and developers that they so desperately need to rally around Windows 8. For instance they focus on marketing products like Microsoft Azure and Microsoft BizSpark, sure they are important business channels but by now the early adopters that want access to those products already have them.

There’s only two possible scenarios here. Either Microsoft is worried that developers, and early adopters will think their tablet products suck so bad that it will work in reverse and the other is of course that they’ve just become complete morons since Bill Gates has stepped down.

And have you even seen the stories about their epicly failed Twitter campaign #droidrage?

 

Linkage:

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