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Memphis Entrepreneur Aaron Prather Launching New Startup This Weekend During 48 Hour Launch

It’s 48 Hour Launch time in Memphis Tennessee. This weekend entrepreneurs from across the state (and some neighboring states as well) have assembled for a weekend of launching new startups, hackathon style.

Nearly 50 entrepreneurs, developers, marketers and support people are working on three great startup ideas. The three selected ideas will work to develop those ideas over the next two days and turn them into actual viable startups. Sunday they’ll show off their new startups to the toughest judges of them all, a room full of their peers.

48 Hour Launch is a unique concept in the weekend startup hackathon. As a product of Launch Memphis, the 48 Hour Launch teams have access to continuing resources to develop their ideas, way beyond Sunday.

As a testament to that concept, Richard Billings, the founder of Memphis startup ScrewPulp, spoke to the crowd before the Friday evening pitches. Billings alternative independent publishing platform was hatched in June at Launch Memphis’ last 48 Hour Launch event. Today, Billings has staffed up and even moved the company to office space downtown. Their designer is working on the front end, a developer is working on the back end and Billings is working on developing the business and laying roots in the publishing community.

Aaron Prather, the founder of Memphis startup Stiqrd, was on hand for 48 Hour Launch. Prather is no stranger to Launch Memphis or their cohort based accelerator, Seed Hatchery. Pranther’s startup Stiqrd accelerated at Seed Hatchery two years ago.

This weekend though Prather had a great idea. He’s building a tool where online news consumers can use a widget, or browser plugin to let publishers, bloggers and writers know that they want follow up to the stories they read online.

If you’re familiar with how sites like Reddit and the hub at Startup Revolution work, you can get notified every time someone does anything with your message. Pranther wants it to be that easy, but in reverse, to let writers and publishers know, “Hey I’ll read a follow up on that”.

The idea is great for publishers, because as Prather put it, there’s guaranteed eyeballs on stories not even published yet.

Check out Pranther’s Friday pitch below:

Linkage:

More on Launch Memphis here

Check out Stiqrd Here

And EverywhereElse here

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