A Boulder startup that promises online publishers a better, smarter way to handle link management, has emerged from the secrecy of “stealth mode”.
LinkSmart announced their concept and product to the yesterday along with the fact that the startup has raised $4.7 million since starting the company in 2009.
LinkSmart’s venture backing comes from Boulder’s The Foundry Group as well as two Silicon Valley area venture groups, Sutter Hill and Costanoa.
Founder and CEO Pete Sheinbaum comes from an online publishing background. He was previously the founder and publisher of DailyCandy.
Text link advertising can be a lucrative source of income, especially for independent online publishers.
Companies like Kontera offer publishers link based advertising that serves up a mini popup hover ad over keywords. One of the pain points with services like these are that readers click out of a website to the ad supported content.
This is just one of the examples of the many things Sheinbaum and the LinkSmart team have been working on since 2009.
“I wanted to build a system for publishers, by a publisher, that satisfies the real business problems” they have with traffic management, user engagement and advertising, Sheinbaum said to the DailyCamera
LinkSmart’s Total Link Management is a SaaS (software as a service) that analyzes readers behavior on websites to serve and suggest more relevant links and keyword suggestions.
This is just the beginning for LinkSmart though they’ve moved into larger office space and plan on working on more publisher centric products and features.
Check out LinkSmart on their website here
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