It’s official Google has announced that they are acquiring social network company Meebo. This comes right on the heels of Google Plus’s one year anniversary. While this is great news for Meebo, it leaves some people wondering why purchase a social network when Google is telling everyone that Google plus is going so well.
Meebo began as an instant messenger type of service and then evolved into a social networking platform of it’s own with it’s user base hitting around 100 million.
“We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life,” Google said in a statement. “With the Meebo team’s expertise in social publisher tools, we believe they will be a great fit with the Google Plus team.”
According to Yahoo Google Plus currently has 170 million users but they are having trouble converting those users to regular daily users, as with Facebook and Twitter. Google’s number of users has been widely criticized because they recently lumped a bunch of their services under the Google+ umbrella. Also, new users to Android 4.0 Ice Cream Sandwich, are persuaded to sign up for a Google+ account to activate their phone’s operating system. Google has also made it really easy to hit a big button to sign up for Google+ when signing up for a new, free GMail account.
It’s cases like Android activations and new GMail users which result in a bunch of new users being created that never actually do anything with the social network.
Meebo specialty is working with web publishers and engaging users for longer more frequent periods, which is something the Google Plus team definitely needs.
Kevin Rose, the founder of Digg and Milk was recently acquihired by Google to lead the Google Plus team. It was announced in a separate announcement last week that Rose is moving onto the Google Ventures team and exiting his post with the social networking arm of the search giant.
Meebo seems very excited about the news of the acquisition. As with most Google deals the financials have not been revealed. Over the weekend we reported that Google acquired the software from DC startup KikScore for an undisclosed amount.
Google has spent more than $16 billion dollars acquiring over 140 companies since 2009. That does include the $12.5 billion dollar acquisition of Motorola.