After reading the headline you’re probably thinking that this Ukraine startup is just another gift registry platform, nope! If you had to give activegift some kind of label, a reverse gift registry may be your best bet.
Co-Founders Artem Sukhoroslov and Max Krylov have created a gift platform that insures you don’t get someone the wrong gift.
Here’s how it works:
Say your birthday, bar mitzvah or Christmas is coming up. You would sign up for activegift and let your friends and family know you have an account there. From there your friends would sign up too. After they sign up they would think of gifts they want to get for you. activegift then anonymizes the gift ideas and sends them back to the recipient. The recipient then gives the gifts a thumbs up or thumbs down.
The recipient can thumb up or thumb down multiple gifts so that they don’t automatically know everything they’re going to receive.
The gift purchaser then gets informed that the recipient has completed their activegift list and with a push of a button they can purchase the gift right there online. See insurance that you will never again buy the wrong gift.
We talk to Artem and Max about activegift and starting up in the Ukraine. Check out the video from TechCrunch Disrupt NY’s Startup Alley, below: