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British Start Up “Culture Label” Offering Swank Sophistication In One Stop Shop

South By Southwest Interactive prominently features start ups from other countries at this years SXSW Interactive Trade Show. One of those start ups, led by Peter Tullin, is Culture Label.

Culture Label is a one stop shopping point, similar in vein to, however with the ante upped in terms of quality of products. As Tullin explained in an interview with, they’ve curated items from around the world, up-scale shops, galleries, boutiques and museum shops to come up with a collection of purchasable wares fit for a king, or queen, at a reasonable rate. Tullin also fancied to an upscale version of “etsy” as well.

When asked how he came up with the idea, he said that he and his business partner were into art and many people asked them where they could get art without going to Ikea. Tullin explained that Ikea is the single largest vendor of art in the world.

Tullin quickly realized that shopping museum gift shops, artists galleries, trunk shows and even high end craft markets, could take someone months, years and even a lifetime. So they curated some of the best of those categories under one umbrella. has partnered with over 500 of the world’s leading creative brands. Some of the brands you’ll find at include Tate, Saatchi Gallery, Andy Warhol Foundation and the Chateau de Versailles. They even have work from Abbey Road Studios.

The company is based in London’s budding start up district and was part of the UKTI Interactive Mission to SXSWi 2012.

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