After a bumpy road in IPO land Groupon is back to acquiring companies and expanding the base of their product line. Groupon is far and away the largest group deals site on the net. Groupon started as a local deals buy in site and since then has grown to a user base of 155 million users, 23 million of which are active participants.
Groupon recently launched a new concept called Groupon Goods that sells cameras, electronic and other goods to their user base. Now it looks like they are looking to expand their social presence.
Mertado lets consumers find and buy products through social networks like Facebook.
“Mertado has shown a great level of innovation in the social commerce space — for example, the launch of Mertado TV, combining lifestyle video content and product selection,” a Groupon spokeswoman told the Chicago Tribune. “We’re looking forward to leveraging the team’s expertise.”
“Groupon has been a pioneer in social commerce in many ways, and when we started talking with them, it became extremely clear that they shared the same set of values as us,” Mertado told users and investors on their website.
source: Chicago Tribune